When I first picked it up, I was instantly drawn into the image on the pack of the box. The before and after comparison was amazing, yet still completely natural looking. They also only had the shade brown/black left, which I actually prefer, especially for everyday use, as I find it complements, and sets off my green eyes well, without having to use too much other eye make up.
First off, the packaging is actually really nice for such a budget product, it doesn't feel cheaply made or too flimsy like some high street mascaras can do. I also really like that it comes packaged in a box too, it just give it a nicer feel.
Now let us talk a out the brush. I. LOVE.IT. It' has a plastic bristle applicator, but the bristles are close enough together so that it's kind of comb like. What it means is that it gets right to the root of the lashes, lifting them up, while also ensuring that every side of each lash is coated. I was so surprised by the quality of the brush alone that I knew it was going to be a great product. It doesn't come out of the tube with too much product coated on it, which keeps clumping and build up at bay.
As for the formula, it's easy to apply and not messy, neither is it irritating to sensitive eyes. After one coat of the mascara I noticed that my lashes look longer and a lot more noticeable. I didn't quite get the same effect as the packaging may have suggested, but I had no eyelash curlers to use due to mine mysteriously going missing, so I assumed I may not get that "lifted" look.
Yet, I was still very impressed with this little bargain. I've been using it daily for work and was pleased to see that it didn't flake or rub off after a good 8 hour wear. It's also super easy to remove with a cotton pad and some micellor water - it's definitely got itself a place in my daily routine.
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